Ribena | Berryworld
Boy did we pull out all the stops for this one. A gaggle of story beats cascade through a sprawling adventure with the iconic Ribena berries at the center. Photoreal woodpeckers, fish, and squirrels are just the beginning! We also redesigned the Ribena Berries, built an English meadow bush by bush, and topped it off with some water skiing and hang gliding!
Director - Peter S.
Production company - Light + Mathematics (environments) and Moving Picture Company (characters)
Agency - MC Saatchi