What started as a simple ident, swelled to over 50 deliverables and some enormous 10k renders. The most satisfying aspects of this campaign was the amount of experimentation we were allowed to do. We really leaned into abstract materials and shallow Depth of Field to enhance the tactile nature of the microscopic world. As a cherry on top, Mertch let us do the sound design for this one as well.  

Director -Stuart Dickenson

Animation Studio - Light + Mathematics, Agency - SDA Brands